{"id":2044,"date":"2024-03-01T10:00:17","date_gmt":"2024-03-01T10:00:17","guid":{"rendered":"https:\/\/morganmallett.com\/?post_type=avada_portfolio&p=2044"},"modified":"2025-05-29T22:56:59","modified_gmt":"2025-05-29T22:56:59","slug":"design-for-blanche-macdonald","status":"publish","type":"avada_portfolio","link":"https:\/\/morganmallett.com\/index.php\/portfolio-items\/design-for-blanche-macdonald\/","title":{"rendered":"PROMOTIONAL MATERIALS + BRANDING"},"content":{"rendered":"

PROMOTIONAL MATERIALS AND BRANDING<\/h2>\n

For Vancouver’s largest fashion and design school<\/p>\n<\/div>

<\/span><\/div>

THE CLIENT<\/h3>\n

Blanche Macdonald Centre is Vancouver, BC, Canada\u2019s largest and longest-running fashion and design school. As Graphic Design Director, I lead and executed a multitude of projects along with our Marketing team and school owner. Below are examples of some of the projects I worked on.<\/p>\n

BARBERING AD SETS<\/i><\/h3>\n

THE CHALLENGE: CREATE TO TWO DISTINCT AD SETS FOR THE BARBERING PROGRAM<\/h3>\n

Blanche Macdonald Centre was looking to promote its barbering program to two distinct groups of potential students: people interested in the technical aspects of barbering, and folks who were looking change careers or upgrade their skills. A challenge with barbering education ads is that they can be confused for barber shop or salon ads. This is something that both ad sets had to address to be effective.<\/span><\/p>\n<\/div><\/div><\/div><\/div>

I incorporated scientific-like labelling into the visuals to communicate \u2018technical\u2019 and \u2018precision\u2019 at a glance.<\/h2>\n<\/div>

THE SOLUTION<\/h3>\n

I designed this first ad set [see below] to attract potential students who would be drawn to the technical aspects of BMC\u2019s barbering program. I incorporated scientific-like labelling into the visuals to communicate \u2018technical\u2019 and \u2018precision\u2019 at a glance. The copy in the diagrams relates directly to Blanche Macdonald\u2019s Barbering curriculum, and can be read, or simply\u2014and more likely\u2014absorbed as part of the overall ad. I used white, blue and red to communicate \u2018barbering\u2019 as these colours have been traditionally associated with the field [at least in western culture].<\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div><\/div>

The photos I chose to use in the ad set clearly conveyed teaching and learning\u2014with one person showing the other how to execute techniques on a test mannequin head. I converted the photos into black and white to bolster the ad\u2019s technical and serious feel. The ads were published via Google ads across Canada.<\/p>\n

Blanche’s Admissions Team noticed an increase in enquiries about the program within a 48 hours of the ad set going live.<\/p>\n<\/div>

<\/span><\/div>
<\/span><\/div>

Above: Ad set 1\u2014excerpts from the Google Display ad set promoting the technical aspects of BMC<\/i>\u2019s barbering program.<\/i><\/p>\n<\/div>