{"id":2686,"date":"2025-06-23T21:58:29","date_gmt":"2025-06-23T21:58:29","guid":{"rendered":"https:\/\/morganmallett.com\/?post_type=avada_portfolio&p=2686"},"modified":"2025-06-24T18:42:26","modified_gmt":"2025-06-24T18:42:26","slug":"video-for-the-food-network-cbc","status":"publish","type":"avada_portfolio","link":"https:\/\/morganmallett.com\/index.php\/portfolio-items\/video-for-the-food-network-cbc\/","title":{"rendered":"VIDEO FOR THE FOOD NETWORK + CBC"},"content":{"rendered":"

VIDEO FOR THE FOOD NETWORK + CBC<\/h2>\n

Successful video pitch for TV show Recipe to Riches<\/i><\/p>\n<\/div>

<\/lite-vimeo><\/div><\/div>

Above: Full MEGA MINCEMEAT video on Vimeo<\/em><\/p>\n<\/div>

This was no ordinary mincemeat\u2014it had broken free of Christmas, and was coming for you.<\/em><\/h2>\n<\/div>

Overview<\/h2>\n

My role: Art Director and Designer<\/span>
\n<\/span>Industry: Film and Television<\/span>
\n<\/span>Duration: 2 weeks<\/span><\/p>\n

THE CLIENT<\/h3>\n

Karen Patrick wanted to submit her vegan mincemeat recipe to Recipe to Riches<\/i>\u2014a Canada-wide recipe competition held by The Food Network (a television network in the US and Canada) and CBC (Canada\u2019s national broadcaster). An experienced amateur cook\u2014and someone who had no video editing or marketing experience\u2014Karen hired me to create a compelling pitch.<\/span><\/p>\n

MY ROLES + RESPONSIBILITIES<\/b><\/b><\/span><\/h3>\n